Hearst UK has agreed a deal with Telegraph Events to acquire Be:FIT, the UK’s largest and leading fitness and well-being festival for women, Salon QP, the UK’s premier luxury watch fair and QP Magazine, the UK’s leading luxury watch magazine. The deal is part of Hearst UK’s strategic commitment to diversify revenues.
Be:FIT, Salon QP and QP Magazine will join a portfolio of brands and events targeting consumers interested in luxury and health & wellness.
Commenting on the acquisition, Victoria Archbold, Managing Director of Events and Sponsorship at Hearst Live, said: “We are seeing unprecedented growth in experiential events – our attendance levels doubled last year primarily because our consumers are so engaged in our brands and those we choose to work with.”
For its part, The Telegraph will now focus more on events within travel and finance. Ruth Carter, managing director of Telegraph Events, said: “We’re extremely proud to have developed Be:FIT and Salon QP into the industry leading entities they are today. Events form a key part of our new long-term strategy, with the focus of our events being on quality journalism and our diversified revenue streams namely travel and financial solutions.”