New owner to retire iconic Time Inc. name

The name Time Inc., one of the most iconic in publishing the last 95 years, will soon disappear.

Meredith, which has agreed to buy the publisher of Sports Illustrated, People and Time magazine for $2.8 billion, plans on retiring the Time Inc. name — from buildings, business cards and everywhere else, sources said.

The only place it will remain, in part, is on Time magazine.

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