Facebook plans to stop paying publishers to make news feed videos

Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed.

Three publishing sources whose companies were paid by Facebook said the platform plans to end the program that paid publishers and other video makers every month to produce on-demand and live videos for the news feed.

Under the deals, most of which are set to expire by the end of the year, content providers were required to produce a minimum number of minutes per month in order to get paid by Facebook. This included both on-demand and live videos. Additional requirements stated that on-demand videos had to be at least 90 seconds long, and live videos had to be at least six minutes long.

The sources said Facebook has told them it’s ending this program and won’t be renewing the deals, which by one estimate encompassed some 300 publishers, celebrities and other video creators. Most of these deals will end by the end of the year, though some contracts might end in early 2018, sources said.

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