Google awards €20.4m to media projects in Europe

Projects from 26 European countries were awarded more than €20m as part of the fourth round of Google’s Digital News Initiative, Ludovic Blecher, head of the DNI Innovation Fund, announced this week.

In the UK, organisations that secured support in the fourth round of the Innovation Fund include Reuters, Archant, The Detail, Johnston Press, The Financial Times, and The Times and The Sunday Times.

The organisations will develop projects that focus on producing and monetising personalised video programmes, individual content distribution experiences, and providing audiences with a live score and recommendations for how much knowledge they have based on what they’ve read, among other strategies.

Of the organisations that tackled monetisation, many chose to focus on subscription models, explained Blecher, speaking at a DNI Fund event in London earlier this week.

The applications indicated “not just transformative approach, but a real pivot from an industry that is trying to go into a new age”, he said, adding that these projects point to “a new era of paywalls”.

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