Ligatus launches revenee, a new standalone self-service native advertising network

Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers.

Ligatus, the leading quality native advertising solutions provider, today announced the launch of revenee, a new standalone self-service network for native advertising that matches the needs and budget of all types of advertisers and publishers.

With the increase in demand for native to offer a better user experience through personalised and less intrusive ad formats, many small and medium players sometimes feel it is complicated and difficult to access. While Ligatus continues to offer the premium and high-standard network, revenee is being launched as an opportunity for different types and sizes of publishers and advertisers to have easy access and do native advertising on a budget.

The new ad network is initially being trialled in Italy ahead of being made available globally, and is aimed at advertisers and publishers that have different needs and goals to those already using Ligatus. With revenee, there is no minimum traffic volume requirements*, so publishers can start monetising their site straight away, with customisable and easy to implement widgets, and access to full analytic reports so the publisher can control and optimise performance easily.

revenee is available to all kinds of advertisers, including those that don’t currently comply with Ligatus’ advertising quality guidelines. The self-service platform will help advertisers keep control of their budget and manage campaigns in real time. The platform also allows advertisers to create campaigns in as little as five minutes with multi-device and advanced targeting capabilities such as location and language to help scale and reach the target audience and achieve their performance results.

Julien Mosse, Chief Operating Officer at Ligatus comments: “After listening to client feedback, revenee will ensure a clear separation of lower tier publishers and advertisers. As the adoption of native ad formats continues to increase, this new offering will better meet the needs and budget of all different types of advertisers and publishers, which in turn will only enhance the user experience through tailored, contextual and less intrusive ads. ”