By 2019 two-thirds of global display ads will be traded programmatically

Two-thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, worth $84.9 billion, according to Publicis Groupe Zenith’s latest report, Programmatic Marketing Forecasts.

Programmatic ad sales are growing at an annual average rate of 21% per year, according to the report. This year’s estimate is $57.5 billion.

“Advertisers need to understand the it won’t be long before digital display is 100% programmatic, and that some of what we consider ‘traditional media’ will follow fairly shortly,” says Jonathan Barnard, head of forecasting and director of global intelligence, Zenith.

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