magazines

Hearst buys Rodale magazines, content business

After months of speculation about rumored deals, health, fitness and lifestyle publisher Rodale has found a single buyer for all its core assets in the form of Hearst Corp., which is acquiring Rodale’s global content business and incorporating its titles into Hearst Magazines.

The deal encompasses all of Rodale’s publications, including flagship magazines Men’s Health and Women’s Health as well as Prevention, Rodale’s Organic Life, Runner’s World and Bicycling.

It also includes Rodale’s book publishing business, which has produced popular titles and series such as Al Gore’s “An Inconvenient Truth” and “The South Beach Diet.”

The transaction is expected to be finalised in early 2018, according to the companies. Terms were not disclosed, but an unnamed source familiar with the deal tells the Wall Street Journal the price tag was under $225 million. Both Hearst and Rodale are privately held.

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