The Times’ daily news podcast is more than a hit. It’s a franchise in the making, paving the way for a new text-and-audio digital business future.
Within nine months of its launch, it looks like The New York Times (NYT – Get Report) has more than a success on its hands. “The Daily” is becoming a phenomenon, an out-of-the-blue hit that is forcing print-based business leaders to think anew about the revolutionary power of digital audio. Further, as the leading edge of The New York Times’ now dozen-strong audio unit, it may provide a growing line of revenue still badly required to overcome print ad loss.
“The Daily”‘s numbers impress. The five-day-a-week, 20-plus-minute podcast just passed a big milestone: 100 million downloads, we can report here for the first time, with weekday daily downloads growing 34% since June. “The Daily” keeps its place in the multiple Top 10 podcast charts.