In a bid to drum up more direct-from-the-consumer revenue, Time Inc. announced Wednesday the launch of People Perks, a new membership program tied to its People brand.
Memberships cost $5.99 per month or $60 annually, and include deals and discounts at a range of national retailers like Barnes & Noble, Best Buy, Staples, and Walmart, as well as the opportunity to win exclusive “celebrity and red carpet experiences,” like behind-the-scenes access at the Oscars and Tony Awards and passes to the Entertainment Weekly/People Upfront presentations.
“The People Perks membership program provides access to a very wide variety of savings,” said People editor-in-chief Jess Cagle in a statement. “It also enables our retail partners an opportunity to connect and engage with the People audience in new ways.”
The magazine’s food-focused October 9th issue features several restaurants offering deals to People Perks members, including Applebees, The Cheesecake Factory, and The Olive Garden, among several others.