pwc-global-media-outlook

Rolling Stone, once a counterculture bible, put up for sale

The potential sale of Rolling Stone — on the eve of its 50th anniversary, no less — underscores how inhospitable the media landscape has become as print advertising and circulation have dried up.

“There’s a level of ambition that we can’t achieve alone,” Gus Wenner said last week in an interview at the magazine’s headquarters in Midtown Manhattan. “So we are being proactive and want to get ahead of the curve.”

“Publishing is a completely different industry than what it was,” he added. “The trends go in one direction, and we are very aware of that.”

The Wenners’ decision is also another clear sign that the days of celebrity editors are coming to a close. Earlier this month, Graydon Carter, the editor of Vanity Fair and a socialite and star in his own right, announced he planned to leave the magazine after 25 years.

Read more…