Hearst says it has amassed unique profiles on 120 million digital consumers over the past year. And it’s touting this pool of data, which the company says is rich with information on how people shop, along with a slew of new shopping-oriented ad products, in meetings planned with numerous agencies and marketers over the next few weeks, the company told Business Insider.
The message is simple: We are uniquely positioned to help marketers sell products.
Spearheading the effort is Troy Young, the global president of Hearst Magazines Digital Media, along with Adam Harris, the vice president of data products at Hearst Digital Media, who joined the company from Mashable in May.
“This is the Amazonification of media,” Young said.
Harris, who has logged stints at ad-tech firms like Collective and PointRoll, said that while Facebook excelled at targeting people using basic demographic information like age and gender, “we know more about people’s shopping habits than Facebook.”