advertising

Sublime Skinz launches enhanced mobile video ad format to improve user experience

Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising to users

Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, has announced it will launch a video update to its mobile ad format – M-Skinz – at this year’s dmexco exhibition. The enhanced format boasts vertical video display that fits seamlessly with the user’s browsing experience, fuelling the demand for premium video advertising on mobile.

M-Skinz is an intelligent format specifically designed for mobile web campaigns and consists of two banners positioned at the top and bottom of the screen, with a panel displaying the video campaign which appears when the user swipes to see it. The format has been developed in line with Sublime Skinz’s dedication to provide non-invasive advertising to advertisers and agencies, while taking steps to empower multi-device campaigns. The launch comes following recent reports predicting mobile video advertising spend to reach $6.82 billion a year by 2019.

Andrew Buckman, Managing Director EMEA at Sublime Skinz said: “We are delighted to launch the enhanced M-Skinz format, which meets the growing need for video content on mobile but – as with our other formats – continues to place the user first, delivering seamless advertising that is non-intrusive. It’s an exciting new area of development in digital advertising, and the new format has been optimised for vertical display, aligned with how users generally consume content on mobile. We have also developed another version for advertisers who may not yet have vertical capabilities, to allow them to perfectly integrate more traditional video assets.”

He added: “Positive ad experiences are essential for campaign efficiencies and are a fundamental element of all our product developments. The enhanced formats will be available on Sublime Skinz’s mobile inventory, which already includes mobile sites such as Macworld, sofeminine, Johnston Press, Netmums, and PC Advisor.”

To find out more about the new format visit Sublime Skinz at dmexco in Hall 6 / C071– D078