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Conde Nast’s Croi McNamara: ‘We’re big YouTube believers’

Condé Nast has made video a big focus at the company. Croi McNamara joined the company in January as svp of digital video programming to accelerate that change through its video division, Condé Nast Entertainment.

“Previously, we were an in-house incubator,” said McNamara on this week’s Digiday Podcast. “We now have video all under one roof. We embed video teams with our brands for the deepest storytelling abilities.”

While it publishes to Facebook, and experiments with Snapchat and other platforms, YouTube remains an important platform to Condé Nast for its premium content. McNamara discussed this and more with Digiday senior reporter Sahil Patel.

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