Facebook’s paywall plans for publishers

Details are emerging as Facebook talks to publishers about a subscription tool it wants to launch later this year, in conjunction with its Instant Articles program, where Facebook hosts publishers’ articles on its own mobile app.

Industry sources say that instead of operating a subscription service itself, Facebook plans on creating a paywall it would implement after non-subscribers view 10 articles a month from a particular publisher.

When users hit the 10-article limit, Facebook plans on sending users to that publisher’s site to sign up for a subscription.

Campbell Brown, the news veteran Facebook hired earlier this year as its emissary to publishers, confirmed some of Facebook’s plans via a statement: “Quality journalism costs money to produce, and we want to make sure it can thrive on Facebook. As part of our test to allow publishers in Instant Articles to implement a paywall, they will link to their own websites to process subscriptions and keep 100% of the revenue.”

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