YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes, allowing them to distribute individual videos, themed video collections, entire seasons of shows and even their subscription channels. Called Amazon Video Direct, the program gives participating publishers access to the estimated 79 million people who pay for Prime in the U.S. alone.
One publisher in the Amazon Video Direct program said it earned mid-five figures on Amazon during its first month on the program last year — nearly four times the amount it made from YouTube ad sales during the same month. “That was an eye-opener, and we’ve been putting up more titles [on Amazon] since then,” said this publishing exec.