The big news on the content and commerce front comes from Condé Nast and Farfetch, who have announced a strategic partnership to create a seamless editorial shopping experience.
The result will see Style.com discontinue operations effective immediately and redirect instead to Farfetch.com. There is no news as to what will happen to the 75 employees working for the site currently, nor details revealed on the terms of the deal, though Farfetch has acquired Style.com’s trademark, intellectual property and customer database.
The partnership comes following challenges for the Style.com brand to make headway as a serious e-commerce contender. It launched in the UK last autumn after several delays, and never made it to the US market. Now, Condé Nast aims to commercialise its content in a different way, by linking directly to Farfetch’s brands and boutiques around the world.