Last May, Medium made publishers an offer they couldn’t resist: Free hosting. Advertising dollars. More eyeballs. The opportunity to sell sponsorships and recruit members.
Facing stagnating readership and a tough market for digital ads, many publishers dropped their old sites and joined Medium’s growing network. Now, after a company-wide shift away from digital advertising, some of them are heading for the exits.
The Establishment, a site founded and run by women that was lured away from its original home by Medium, hasn’t moved yet but plans to re-evaluate its status “in the coming months,” said Kelley Calkins, one of The Establishment’s co-founders.
“We remain happy with the traffic/numbers…and dubious about the direction the company’s taking and what it can offer publishers,” Calkins said.