Google and dodgy ad placements on YouTube? It’s worse than that

Starting with the Times, followed by the Daily Mail, and subsequently the Sunday Times, the amount of negative editorial regarding Google has increased significantly over the past two months.

The national press has suffered badly from a loss of display revenue as the tech companies have grown, so it is not difficult to discern their motivation here.

However, despite the marketing community’s response, with many suspending their presence on YouTube, there is a bigger issue here than the – relatively small – flow of monies to seriously undesirable groups (however bad this is).

While I have no doubt that Google will solve this particular issue in time, the far more important one is the general unaccountability of these companies to our governments, and ultimately to us as citizens.

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