It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate.
This is according to Greg Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, who recently shared his thoughts in the Future Media Lab session at the Digital Innovators’ Summit in Berlin. Delegates at DIS rated Greg’s as one of the top sessions at DIS 2017. Read an edited version of his talk here, or if you prefer, watch the video here instead. Greg’s DIS presentation slides are also available to download, here.