Condé Nast believes in the power of Snapchat to reach millennials.
After making deals with Snapchat to create Stories around events, such as Vanity Fair’s Oscar Party and Glamour’s Women of the Year Awards, the publisher is now forming a team to create weekly content on the Snapchat Discover platform for its GQ, Wired and Self brands.
Fred Santarpia, chief digital officer at Condé Nast, said the decision was inspired by the “fantastic results” the company had with Vogue’s Discover channel launch last fall. Condé Nast is hiring designers, visual editors and motion-graphics specialists to work with each brand’s editorial team.
Time Inc. and Hearst run multiple channels on the platform, as do publishers like The Washington Post, The New York Times and The Economist. In February, New York Media’s entertainment and culture site Vulture launched its own weekly Story on Snapchat Discover.