Young people are all about social networks, whether that’s Snapchat, Facebook or Instagram.
New research from SCG, an advertising and public relations agency, surveyed US high school and college students, a majority of whom were women.
Some 78% of respondents said they use Snapchat on a daily basis, which was a slightly higher proportion than said they use Instagram (76%) or Facebook (66%) every day.
Of those who use Snapchat on a daily basis, the frequency of usage was high. Roughly seven in 10 said they use it more than six times per day, and over half said they use it more than 11 times a day.
Not surprisingly, millennials make up the largest share of Snapchat’s US user base. eMarketer estimates millennial monthly active users (MAUs) of the platform will total 43.9 million in 2017.