Oprah, meet Alexa.
Hearst Corp. is one of a handful of publishers that has been experimenting with producing interactive content for both Amazon’s and Google’s voice-controlled home assistants. Now the media company is turning to one of its bigger brands to ideally capture more people’s attention in the emerging at-home audio arena: Oprah Winfrey.
Last week, Hearst launched “O to Go” on Alexa, which allows users to hear Ms. Winfrey read short snippets from her book “What I Know for Sure.” “O to Go” is a joint project between Hearst’s Oprah Magazine and the company’s Native & Emerging Technologies team. It’s one of three products — essentially the audio equivalent of apps — that the traditional media company has created for either Alexa or Google Assistant.