The Atlantic has put up a “hard wall” against online readers using ad-blockers.
Previously, TheAtlantic.com had put up a “soft wall” as the site transitioned to a secure HTTPS; it did not prevent ad-block users from reading The Atlantic online. Instead, it suggested they buy an ad-free subscription.
Now, ad-block users will hit a hard wall when they arrive at TheAtlantic.com. The site gives readers two options: whitelist the site, or pay for an ad-free subscription.
The Atlantic warned users of their hard stance in a note to readers last autumn. The 159-year-old publication explained its decision: to protect their editorial content.