ft

Financial Times reader engagement hits 30% following new website

Sparked by last year’s launch of a new-look FT.com, reader engagement has risen by 30% since the new platform hit the web, which is claimed to have one of the quickest loading times – anywhere between 1.5 seconds on desktop and 2.1 seconds on mobile.

Over the course of 2016, the FT hit a record circulation of 850,000 across digital and print, representing an 8% year-on-year rise, with digital representing the lion’s share of that. With a 14% rise to 650,000 digital subscribers now account for more than three quarters of the subscriber base however.

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