digital-generic

Bauer Media appoints SPRYLAB to drive device optimisation

Bauer Media Group has selected SPRYLAB technologies to be its global, interactive e-publishing platform provider. The publishing giant will migrate its international portfolio of interactive editions to SPRYLAB’s Purple DS platform in a phased execution throughout 2017, and the partnership will cover four key markets: the UK, Germany, Australia and the US.

The migration process has already started, with the new platform being used to create sleek, multi-layered apps, and memorable, unique user experiences. Between November 2016 and January 2017, four of Bauer’s biggest digital magazine brands were successfully migrated to the SPRYLAB Purple DS platform – Empire, Car, Bike, and Practical Photography as well as a number of titles in Australia.

In seeking a new digital publishing platform provider, Bauer Media Group wanted to centralise its global, interactive digital editions business by identifying one solution that could meet all editorial needs and expectations.

The publishing giant considered more than a dozen industry providers before deciding to engage with SPRYLAB – a decision that was taken primarily due to the high level of flexibility offered by the Purple DS solution. Of all providers who entered into the tender process, SPRYLAB’s offering was considered the most impressive when it came to facilitating the migration from existing digital providers onto one, new platform.

SPRYLAB’s digital publishing software platform will deliver enhanced publishing workflows, from manually created pixel perfect apps using Adobe InDesign, through to automated content delivery – giving both small and large editorial teams the ability to create aesthetically optimised content, with minimum impact on time and resource.

This scalability, along with added flexibility, will enable weekly digital magazines such as Grazia and MCN to be published in as little as one day – a factor that was key to Bauer Media Group selecting the Purple DS solution.

Commenting on the decision to engage SPRYLAB technologies, Cedric Atta, Director of International e-Publishing at Bauer Media Group, said: “Our decision formed part of a broader program of change aimed at streamlining our editorial systems and processes.”