Acquisition nets more than 50 new publisher clients and 250 titles for the company.
The Hearst Magazines and Condé Nast joint venture—PubWorX—has acquired ProCirc, a Florida-based publishing services company with more than 50 publishing clients across more than 250 titles. The deal also adds more than 18 million readers to its service base.
ProCirc’s clients include a list of notable magazine publishers, including Bonnier, Rodale, Outside Magazine and New York Media.
“ProCirc is a company we have long admired for its strategic, analytical approach to circulation management,” says PubworX CEO, Al Perruzza. “Both PubWorX and ProCirc have strong industry and supply-base relationships, and together, we can provide even more personalized service to a broader range of clients, amplifying our ability to quickly deliver bottom line results for their businesses.”