For The Telegraph, Apple News has become the most effective third-party platform at driving readers to its own sites and app — where it can eventually turn them into subscribers.
The Telegraph has made articles available on Apple News in some form since the news aggregation app launched in September 2015. The publisher introduced a new paywall model last November and saw unique monthly viewers grow 30 percent since last month, though The Telegraph doesn’t give out exact figures. Now on Apple News, as everywhere off-site, The Telegraph publishes 80 percent of its content — approximately 240 articles a day. The remaining 20 percent is for subscribers.
“Apple News consumers are proving to be a rich part of the funnel driving into our owned and operated platforms,” said Robert Bridge, chief customer officer at The Telegraph Media Group. “And that’s the hope, right? That you extend your reach through these products, then you migrate the audience into your core products.”