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UK magazine launches £500k crowdfunding bid to counter ‘media’s broken business model’

Forty-four-year-old UK magazine the New Internationalist has launched a £500,000 Crowdfunding campaign. The money is needed to help the title relaunch and reinvent itself as it contends with dwindling print sales.

Circulation currently stands at 25,000, compared with a high point of 75,000 at the turn of the millennium.

The money will be used to relaunch the print edition, invest in online video and rejuvenate the title’s book publishing arm and its shop.

The Oxford-based magazine, which focuses on global poverty and development issues, is currently owned co-operatively by its staff. Under the crowdfunding plan, the new investors will also have a stake.

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