Digital Innovation Digital Publishing
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Publishers’ attempts to monetize on the development of VR

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Media Briefing bring together the essential developments in Virtual Reality and how publishers are using it to innovate by rounding up some of the top recent stories.

TOP STORY:

Popularity of Sony’s PlayStation VR Surprises Even the Company

Sony’s internal goal was to sell one million of the headsets in its first six months, by mid-April. The company will almost certainly surpass that forecast. “You literally have people lining up outside stores when they know stock is being replenished”. The sales figure is a positive sign for virtual reality and probably establishes Sony as the leader in the premium side of the market.

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