Publishers’ attempts to monetize on the development of VR

Media Briefing bring together the essential developments in Virtual Reality and how publishers are using it to innovate by rounding up some of the top recent stories.

TOP STORY:

Popularity of Sony’s PlayStation VR Surprises Even the Company

Sony’s internal goal was to sell one million of the headsets in its first six months, by mid-April. The company will almost certainly surpass that forecast. “You literally have people lining up outside stores when they know stock is being replenished”. The sales figure is a positive sign for virtual reality and probably establishes Sony as the leader in the premium side of the market.

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