So much for the death of the newspaper industry. A recent Nielsen Scarborough study found that more than 169 million U.S. adults now read newspapers every month, in print, online or mobile. That’s almost 70 percent of the population.
The New York Times picked up 130,000 new subscribers last November — 10 times their average monthly growth rate. Subscriptions at The Wall Street Journal spiked 300 percent, the LA Times went up 61 percent and Vanity Fair picked up 13,000 new subscriptions in one day. The now-profitable Washington Post is hiring 60 new writers. NPR recently said that “Big Newspapers Are Booming.”
Sure, those papers can thank the incoming president for some of their new business, but this isn’t just a political story. All sorts of reader-supported publishers are enjoying a resurgence.