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Alphr: Dennis UK’s engaging and inspiring content approach

Alphr.com has been a headline-grabbing success story from publishers Dennis UK since their launch in 2015. Eighteen months later, they have risen up to challenge the traffic figures of long-established tech brands, have hosted their own awards ceremony and are starting to make serious money from content partnerships with brands like Samsung.

Their original mission was to “create an engaging and inspiring content proposition, bringing a fresh take on technology to a broad range of Business Decision Makers”. Nearly two years later, what are they doing to achieve that goal and how is the team approaching content partnerships?

A rebirth…and an audience shift

Alphr was born out of Dennis’ existing brand, PC Pro, which had a website and a print magazine. While the print magazine remains unchanged, the PC Pro website transformed into Alphr.com to enable the growth of the online brand away from the legacy print edition.