ecommerce

The Telegraph’s hard paywall ‘pays off’

The number of new people signing up to subscribe to The Telegraph on any given day has grown 300 percent since the newspaper put 20 percent of its content behind a hard paywall last November.

The national newspaper, which dropped its 3-year-old metered access model in favor of its new tiered model, has also grown the number of logged-in visitors 400 percent in the same time period (albeit from a relatively low base line.) The Telegraph gets 20 million monthly visitors, according to comScore.

Part of that success has been due to getting editorial buy-in on the subscriptions strategy, in a way that wasn’t previously present at the publisher. “Getting editorial buy-in sounds easy but subscriptions were often running in a very separate way to the editorial teams before last November,” said Robert Bridge, The Telegraph’s chief customer officer.

Read more…