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Google makes it easier to see and share publishers’ real URLs from AMP pages

As promised, Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content.

Google has been displaying AMP content by effectively making a copy of it and rendering it from its own servers, something that Google says makes AMP both faster and more secure for users. However, this has raised concerns with publishers and some users, who have found the system difficult for reaching content directly on a publisher’s site.

Now, the URL field of a browser will continue to show a Google URL. However, the AMP header area will display a link or chain icon, what it calls the “anchor” button. Clicking on this will make the publisher’s direct URL appear, so that it can be easily copied and pasted.

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