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Are Facebook’s numbers just one big lie?

As agencies and marketers continue to throw good money after bad on online ad fantasies, the depth of their gullibility continues to amaze.

Yesterday the leading Australian advertising publication, Mumbrella, published a shocking article about Nielsen’s re-calibration of Facebook video streaming numbers in Australia.

If you remember, a few months ago advertisers discovered that Facebook had been overstating its video streaming numbers by 60% to 80% for a period of two years.

According to Nielsen, in Australia the overstatement was much larger than that — an astonishing 94%.

After Nielsen threw away Facebook’s horseshit numbers and recalculated based on true data, they found that the value for Australian video streaming on Facebook dropped by 94% over the course of a month.

Despite the overwhelming evidence that all the data we are given about online advertising eventually turn out to be lies and nonsense, marketers and agencies just can’t seem to get it through their skulls that they’re being screwed blind.

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