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Hard-news and soft-news find an equilibrium

Soft-news remains popular, despite the news-driven publishers having powerful content to report.

With politics — and specifically President Donald Trump — commanding so much attention, it is reasonable to expect that publishers who don’t focus on hard news would see a drop in traffic. But data indicates that non-hard news publishers haven’t suffered from the public’s intensified interest in political news. Sources told Digiday that soft news has maintained user attention as the line between entertainment and politics continues to blur, new platforms have extended publisher reach, and people need a respite from depressing or stressful news.

“People are moving forward with their lives,” said Bustle CEO Bryan Goldberg. “Young people are incredibly aware politically, but they are not going to let this administration come between them and their daily lives.”

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