With newsletters having a moment, the ways that publishers monetize them are growing too. Over the past year, publishers across the country have all beefed up their investment in newsletters, focusing not just on growing their audiences but on improving their design, making them more technologically sophisticated, visually rich and engaging.
They’ve focused on monetizing them too, turning to a mixture of low- and high-tech strategies to get more money out of their audiences there.
“What publishers are doing now is merely scratching the surface,” said Dave Helmreich, the chief operating officer of LiveIntent. “Email is no longer about sending email. It’s about the access it provides to identity and marketing to people in a mobile-first world.”