A decade ago yesterday, Steve Jobs unveiled the iPhone, and nobody knew quite what to think. It was expensive; it didn’t have 3G; there was no physical keyboard and the touchscreen didn’t have a stylus.
Critics said that Apple was entering a bear pit where profit margins were low and tastes changed quickly. Not everyone was convinced it could repeat the success of the iPod.
Steve Ballmer: ‘No chance of any significant market share’
Then Microsoft chief executive Steve Ballmer’s comments on the iPhone would come back to haunt him. He predicted that it would be a niche product and that Microsoft would dominate the smartphone.