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BBC news stories captialise on Instagram stories

Mark Frankel, social media editor, BBC News, explains how the publisher’s shortform, segmented content is raising brand awareness while also directing audiences to its website.

For the past two years, the social media team at BBC News has been experimenting with video content on Instagram, producing 15-second videos named #BBCShorts, in a bid to engage younger, on-the-go audiences with the news of the day.

But since the social platform launched Instagram Stories in August 2016, a feature that allows users to publish a stream of videos and pictures that disappear after 24 hours, the BBC has been able to try and draw in followers in a new way, explained Mark Frankel, social media editor, BBC News.

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