It’s predictions season in medialand, and there is no shortage of rose-colored takes at where the industry is going in 2017.
We’re going the other way.
Instead of whispering sweet nothings about what the new year’s going to be, we’re going to tell you what won’t happen. We’re not trying to be Negative Nancies. We’re not trying to turd up the punch at your holiday party. We just want you to have a clear vision when you report back to duty (after the hangover wears off, of course).