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UBM takes several titles digital-only as strategic shift continues

UBM is ending 2016 by taking several of its trade magazines out of print.

The global B2B information firm, which has not been shy about its aggressive transition from trade publisher to “events-first” company, confirmed that Design News, MD+DI, Qmed, and Packaging Digest will cease print production and enter 2017 as digital-only brands.

CEO Tim Cobbold inaugurated the “events-first” push in late 2014, but UBM has dramatically ramped up the strategic shift over the past year since agreeing to sell off PR Newswire for $841 million last December. Following comparatively smaller deals like the offloading of its electronics media portfolio and the purchase of the event-driven Content Marketing Institute, over 80 percent of the company’s revenues are now driven by live events.

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