fashion

What trends have shaped fashion media?

It has been a rough year for print publications in fashion, beauty and lifestyle.

There have been widespread layoffs at publications, both for print and digital teams, as magazine giants Condé Nast, Hearst, Time Inc. and Meredith have looked to cut costs, centralize content creation and invest in digital, amid slumping newsstand sales and ad spending in the medium. In some cases, print titles have closed altogether, including Conde Nast’s Lucky magazine, which shuttered last year. More recently, the publisher announced it will also close its health and wellness print title, Self, early next year.

“It’s been a year of transition and reinvention for print,” said Peter Kreisky of Kreisky Media Consultancy. “Historically, each title would have a full roster of people dedicated to the title, and they can’t afford to do that anymore,” he said. “They’ve realized they can share people across titles without losing their uniqueness and quality.”

Read more…