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Snapchat Discover publishers see viewership drop by a third after platform tweaks

For Snapchat Discover media publishers, the platform giveth and the platform taketh away.

Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed about a 33 percent drop in daily viewers after the change, which was made in October. Two other Discover channels also had viewership decline following the changes but said the percentages were much smaller.

For the Discover media partners that saw a drop, it did not come as a surprise, as many speculated that the change would have an adverse effect on how many people visited Snapchat Discover daily.

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