digital-phone

The Independent achieves 75% mobile-only audience

The Independent, whose audience is entirely digital after the title put a stop to its print edition back in March 2016, witnessed a drop in readership from 21.1 million in the last audited period to 16.9 million.

However, its share of mobile-only audience continues to grow, as 75.5 per cent of the title’s UK readers access its content only through mobile devices. The Independent has long been topping the table with a majority mobile-only audience.

The NRS data also shows that while 95 per cent of all UK adults consume some form of published media, whether that’s a newspaper or magazine, in digital or in print, 98 per cent of millennials do so too.

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