Red Magazine, published by Hearst Magazines UK, has teamed up with Sofa Workshop to create a collection of sofas in collaboration with the editorial team led by Pip McCormac, Red’s Associate Editor (Living).
The sofa collection takes inspiration from the catwalk and is named after the streets around Red’s offices in London’s Soho. The chic and self-assured range includes the comforting Broadwick, the elegant Lexington and the sophisticated Berwick.
The sofas will be available exclusively at Sofa Workshop’s Tottenham Court Road store from the 5th December, before launching in all stores on 9th January 2017. The sofas will also be available online at sofaworkshop.com.
Jacqueline Euwe, Group Publishing Director at Hearst Magazines UK, said: “Red can reach affluent, influential and style conscious women on a scale that few brands can. Sofa Workshop’s premium positioning and ethos makes it the perfect brand-licensing partner for Red’s outstanding lifestyle content and unique aesthetic – we couldn’t be prouder of this chic collection. Strategically, this project continues our strategy of driving deeper engagement with our audience and unlocking non-traditional revenue streams.”
Hearst Magazines UK continues to invest in new ways to reach its audiences and grow revenues in non-traditional areas such as brand extensions, which include the DFS Country Living range, Men’s Health vitamins and House Beautiful Homes.