One of the world’s most iconic tech startups is reaching for a traditional medium as it seeks to build brand awareness and loyalty. Over the weekend, Airbnb, the room-sharing app that allows homeowners and renters to host paying guests, announced plans to launch a new custom publication called Airbnb Magazine.
Previewed by Airbnb CEO Brian Chesky at the company’s Open conference in Los Angeles, the magazine is being produced in collaboration with Hearst Magazines. The project is spearheaded by Hearst chief creative officer Joanna Coles.
The magazine will feature stories from Airbnb hosts and travelers, focusing on different cities around the world.
The first 28-page issue focuses on Los Angeles, and includes ads from Airbnb Open conference partners Delta Air Lines, American Express, and the film “La La Land.”
Airbnb Magazine launched with one issue distributed immediately and will continue with two annual full-size issues next year. The magazine will be distributed to hosts, as well as other travel-related venues.