Pinterest unveiled its new Explore publishing section on Tuesday, announcing media partnerships with BuzzFeed, Tastemade, HGTV, Food Network, GQ and others.
Explore is a new video-focused hub within Pinterest that will deliver content from the media partners and show video ads. Explore is similar to Snapchat Discover, which gives premium publishers a place to post content and draw revenue from the app.
Pinterest did not reveal what the business model would be for Explore, whether it would share ad revenue or eventually pay publishers to create for the platform.
Publishers are experimenting with platforms to find bigger audiences for their content outside their own properties.