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Google befriends publishers with their AMPs

Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook.

Publishers have warmed to Google’s Accelerated Mobile Pages, its open-source effort to speed up the mobile web, but they’re not thrilled with their ability to make money from them. Google’s answer is AMP for Ads, which extends AMP to native and video ads.

Google is acknowledging that these are challenging times for publishers and that it needs to do more to help secure their financial future. It’s being forceful in this regard. In a blog post, it professed its belief in the value of the open web, where “publishers are able to create and earn money from their content.”

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