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MPA: Mobile is key driver of magazine audience growth

Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released last week from The Association of Magazine Media.

The report revealed that magazine brands’ growth on mobile Web resulted in overall audience growth. Of the 89 brands that experienced total audience growth in the report, 83% of those brands saw an increase in their average mobile web audiences in September.

Conversely, of the 43 brands whose total audience declined over the same period, 60% reported declines in mobile Web audiences as well.

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