The Sun now attracts up to 1m readers a day via its daily edition on the social media network Snapchat, according to News UK’s head of video Derek Brown.
The app for sharing photographs and messages on mobile phones has around 10m users in the UK and is particularly popular among the young.
The Sun has been on Snapchat’s “Discover” section, which showcases media content to its users, since April. It produces a daily edition of The Sun for Snapchat which features animated headlines, music and stories tailored for a youth market.
Snapchat readers swipe through 12 Sun stories served sequentially and see an advert every fourth swipe. The advertising revenue is shared between The Sun and Snapchat under a confidential arrangement.