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What does 2017 hold for iconic print brands?

Magazine publishers are changing the way they work. But will it be enough?

One truism of the media industry in 2016 is that there’s seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That’s particularly true for magazine companies, which are starting to acknowledge the reality that their competition now also includes digital-native companies and social giants like Facebook and Snapchat.

“I think it is now taking on the level of urgency that you feel when you see the sea water beginning to seep under the door of your cabin,” said Rob Gregory, who served as publisher of prestige brands like Rolling Stone and Men’s Health magazines.

Just last week, Condé Nast announced plans for a company-wide group that would bring together creative, art, design and photo staffers from the company’s individual brands.

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